Everything started very, very well! A very simple subject line but without doubt effective. A first sentence in the email (preheader) with a link to a page with news and promotions, ... but then a series of small things that are missing.
Many times, success is in the detailAnd here, the details unfortunately do not play in favor of efficiency.
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What are all these details:
- A email much too large800 pixels: 800 pixels at a time when email campaigns are being adapted for mobile use is far too much.
- A poorly done cutting and badly tested: In Gmail, the famous "display:block;" makes white lines appear everywhere.
- The images of emailing are badly compressedespecially on the side of the logo which is slightly blurred.
- The links do not allow not to identify the interactions at the user level but are only tagged with Google Analytics.
- When clicking on one of the books proposed as an example, you don't find the article, but a list of books
- At the level of ergonomicThere is no clearly defined click zone.
- The advantages of ordering via Livreenpoche.com could be put forward much more (especially since the promises are very interesting).
- …
And there is still a lot of advice to give regarding this emailing, let's not forget, today, given the abundance of communication, there are mistakes (even very small ones) that are unforgiving! The subscriber wants an expert, he wants the perfect experience, to feel confident before buying!
Identity card
Generic email information:
- Subjectline : Price drop !
- From :
- Preheader Prices are dropping this fall! - If you can't read the content of our newsletter, click here
- Platform of routing : Probably an in-house solution
Checklist :
- Link to privacy : OK
- Link to unsubscribe : OK
- DKIM : KO
- Text version : KO
- Text to Image Ratio : KO
- List-unsubscribe : KO
- Friendly reply : OK
Screenshot of the email
