Because it is a very interesting articleI recommend you to go and read " Full Service Email Marketing: Good Fit, Misfit or Myth? "by Scott Hardigree.
The article looks back at a amazing trend of email marketing. While the tools for sending "self-service of emails are more and more simple and efficientmany advertisers are turning to email marketing agencies in " mode Full service"that is to say a outsourcing partial or complete of the production of newsletters and the email marketing program.
Here is an excerpt from the article:
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So why companies really choose theoutsourcing their email marketing ?
Those who decide to use outsourced email marketing services, apart from the relief of their production load and the savings they could achieve, they find considerable value and comfort in knowing that their supplier is responsible for keeping up with tactics and emailing strategies that really work. As a provider of email marketing management servicesAt Indiemark we have to do it as if our jobs depend on it, because they do.
One Response
Hello Jonathan,
I would like to share 5 reasons why brands should outsource all or part of their email campaigns, as a Community Manager, to Edatis, a provider of emailing and online marketing services:
1-Non-tensioned flows: this is the irregularity of the time allocated to the emailing activity. Empty periods will make a dedicated resource become a useless cost center because of the rest of the time not used. The advertiser will therefore be the winner if it opts for outsourcing.
2-Seasonal activities: as for the first reason, there are only peak periods where dedicated resources cannot be assigned for the whole year.
3-When emailing is not the core business of the company: we simply do not want to invest in internal resources for an activity that does not represent the core business of the company. Instead, we prefer to focus on the brand's raison d'être.
4-Expertise: It is the keystone of quality which in turn allows to reach the performance in emailing. In this case, emailing service providers invest in an activity that constitutes their core business and develop expertise centers to optimize each step of the process and thus the performance of campaigns.
5-The actual time allocated to the project: this is less than the planned time. Indeed, the control -of cost- at the emailing service providers, still by capitalizing on their expertise and experience allows to optimize the time allocated to the project. Moreover, for the service providers, each overrun of the deadline constitutes an additional cost.
Thank you for this article 😉