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WeTransfer: it's good, it's simple, it's design... But it's shot.

WeTransfer monthly newsletter

Sample email: WeTransfer: it's good, it's simple, it's design... But it's shot.

newsletter, product

Sender: WeTransfer
(transfer@mail.wetransfer.com)
Subject: Upload #6: Smoother collaborations, our new iPad app, uplifting music, and a gallery guide
Preheader: Find out what's in store this month...

Why this choice?

Let's get straight to the point. In general, Wetransfer newsletters are visually appealing. Consistent with a designers, visual artists and others digital nomads...

In a sense, this is the case here:
- gifs galore,
- a mobile-first layout,
- rounded edges galore,
- effects of hover (element hover animation)

But I didn't choose this editorial newsletter for these reasons. Arrived in inbox, the design is exploded :
- all the images are doubled (probably badly managed fallback),
- flashing all over the place,
- rounded corners not always rounded to the right angle,
- the effects of hover on cta are ...
- forgotten margins...

The online version is okay. But who consults it?
So don't forget to testing, testing and more testing.

This email was selected by Pierre Jarrige