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example ready-to-wear email

Sample email: Sandro

bad, product

Sender: SANDRO
(sandro@nl.sandro-paris.com)
Subject: Shades of blue
Preheader: nonexistent

Why this choice?

Because Sandro, when you come from Nord-Pas-de-Calais, automatically makes you think of your girlfriend from 4th grade B, aka "Sandra" for the well-spoken. And also to realize that not only is clothing not great for the environment, it's not great for HTML code either. Note the tone sarcastic in the following analysis.

In m-a-on bon-ne ami-e order:

  • Here, we don't bother with a preheader: Old-fashioned, with a good old "see online version" - that's what we want, baby!
  • No attribute lang with the language set to facilitate accessibility and reading of the content by a screen reader. No, not there, no.
  • In the same non-objective: no content for the </code>. <strong>What for?</strong></li><li>We call them exotic typefaces (agaramond), but we don't use them. Funnily enough, it overloads the number of useless resources to be downloaded! That's just great!</li><li>Media queries galore! To change line spacing values, internal margins, text sizes... Even though the mobile version of the email is exactly the same as the desktop version... Freestyle cop-ain-ine!</li><li>Tables with empty rows and cells <em>(and attributes <code>height</code>CSS properties <code>height</code>, <code>font-size</code>, <code>line-height</code> in profusion)</em> to create spacing, margins or borders. I love this way of looking at things! It's not for lack of writing an article on <a href="https://www.badsender.com/en/2022/08/04/margins-empty-cells-email/">internal and external margins in emails</a> !</li><li>Attributes <code>width</code> on HTML elements <code><a></code> I've rarely seen anything like it!</li><li>A <code><img></code> in a <code><a></code>in a <code><td></code>in a <code><tr></code>in a <code><table></code>in a <code><td></code>in a <code><tr></code>in a <code><table></code>... It's HTML tags time! It's for me, it's a gift!</li><li>Formatting on images but <strong>no alternative text entered</strong> It's a shame, because the intention was good!</li><li>Cells that are supposed to stack one on top of the other, but - surprise - nothing happens on the move.</li><li>Paintings <code><table></code> A single table with rows inside to separate the contents would have been more than enough!</li><li>Text written directly in cells, without using semantic tags such as the <code><p></code> : bah ouiiiii, allons-yyyyyy !!!!!</li><li>CSS properties <code>vertical-align</code> on cells <code><td></code> when there are no sister cells: I'm appalled...</li><li>Spongy Code with ghost cells for Outlook, but fixed widths for the <code><table></code> instead of maximum widths <code>max-width</code>. <strong>Nonsense!</strong></li></ul><p>And then we're surprised to hear that the weight of the email is too heavy and that it's cut off on Gmail! Bravo, vingt-sur-vingt, vive la France! Well, okay, I'm exaggerating a bit: in this case, the weight of the code (tidied up) is 48kb. But that's no reason! Hey, Sandrô, girlfriend, take the time to browse our <a href="https://www.badsender.com/en/guides/eco-design-email/">guide to email eco-design</a>it won't be lost!</p><p>I'm harsh, I think this email was designed from a Builder. But here's my chance to express my reservations about <a href="https://www.badsender.com/en/guides/industrialize-create-emails/">Email builders on the market</a> Take the time to check the generated code to avoid this type of (un)pleasant surprise!</p><p>I also understand that the "luxury" and fashion sectors are more graphic when there's a lot of visuals and little text. But a little title with a price underneath the visual (especially when the visual has no alternative text) wouldn't go amiss! I'd like to point out that I can be charming in places other than sanitary facilities...</p><p>Finally, I'd like to take this opportunity to point out that I can't find (at all) <a href="https://fr.sandro-paris.com/fr/engagement-responsable-sandro/sandro-for-the-future.html">commitments announced by the brand</a> in this email! Where's the mention of environmental responsibility? And let's talk about respect for people: the model (whom we'll call Sandra) is a little pale in her 37 kilos for 1m87, isn't she? She's on the verge of a nervous breakdown... Hey, hô, Sandrô lô, vins minger eun américain-fricadelle sauce shamouraï à l'baraque lô: t'as qu'eul peau sur tin os! Qu'est-qu'ch'timage qu'tu donnes à l'jeunesse lô!</p> </div></div><div class="elementor-element elementor-element-0aebe99 elementor-widget elementor-widget-text-editor" data-id="0aebe99" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"> This email was selected by Thomas Defossez</div></div><div class="elementor-element elementor-element-73efcd7 elementor-widget elementor-widget-button" data-id="73efcd7" data-element_type="widget" data-widget_type="button.default"><div class="elementor-widget-container"><div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-md" href="https://www.badsender.com/en/contact/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Send us your ideas!</span> </span> </a></div></div></div><div class="elementor-element elementor-element-c417936 e-con-full e-flex e-con e-child" data-id="c417936" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="elementor-element elementor-element-00d428d e-con-full e-flex e-con e-child" data-id="00d428d" data-element_type="container"><div class="elementor-element elementor-element-39a566d elementor-widget elementor-widget-heading" data-id="39a566d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default">Need help?</p></div></div><div class="elementor-element elementor-element-db2e0dc elementor-widget elementor-widget-text-editor" data-id="db2e0dc" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Reading content isn't everything. 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In the absence of a subpoena, voluntary compliance by your Internet service provider, or additional records from a third party, the information stored or retrieved for this sole purpose generally cannot be used to identify you.</span></div> </details> <details class="cmplz-category cmplz-marketing" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Marketing</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-marketing-optin" data-category="cmplz_marketing" class="cmplz-consent-checkbox cmplz-marketing" size="40" value="1"/> <label class="cmplz-label" for="cmplz-marketing-optin" tabindex="0"><span class="screen-reader-text">Marketing</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary><div class="cmplz-description"> <span class="cmplz-description-marketing">The storage or technical access is necessary to create user profiles to send advertisements, or to track the user across a website or multiple websites for similar marketing purposes.</span></div> </details></div></div><div class="cmplz-links cmplz-information"> <a class="cmplz-link cmplz-manage-options cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container" data-no-translation="" data-trp-gettext="">Gérer les options</a> <a class="cmplz-link cmplz-manage-third-parties cookie-statement" href="#" data-relative_url="#cmplz-cookies-overview" data-no-translation="" data-trp-gettext="">Gérer les services</a> <a class="cmplz-link cmplz-manage-vendors tcf cookie-statement" href="#" data-relative_url="#cmplz-tcf-wrapper" data-no-translation="" data-trp-gettext="">Manage {vendor_count} vendors</a> <a 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