A rather clever reactivation e-mail. In any case, the subject line and preheader had the desired effect, making it a click to open the email.
At the opening, there's another pleasant surprise: an animated gif as a cover image (beware of the weight, though) that affirms the offbeat tone just right, and it works and makes me smile.
The message is well structured (identifiable headings and sections) and the call-to-action buttons are limited in number and both correspond to the same objective (account reactivation). They could have used a little personalization to reinforce the closeness they establish through the tone of this email.
All the content is very well thought out, simple, concise and effective in encouraging me to reactivate my account. France.tv offers new programs that might encourage me to come back and remind me of the deadline, without forcing me or resorting to anxiety-inducing levers.
In the perfectible things, the weight! The email is truncated on gmail, so it's over 102kb. The image background wasn't essential (and added to the weight of both resources and code). All the more so as it straddles three content zones (title, colonized text, text paragraph).