I discovered Mollow a few months ago and was immediately interested by their philosophy: " Discover the world without increasing your environmental footprint ! ". Basically, to go to destinations where I want to go (Lofoten Islands, the Highlands, ...), all without taking a plane or a car!
If you'd like to know more about their concept and where their name comes from, I invite you to take a look at their page. About us 🙂
What did I like about this email from Mollow?
- Topics covered: A little reminder about SNCF Christmas ticket openings, a dream destination within "train" range, biodiversity via La Corneille, …
- Easy to read: the design is uncluttered and the CTAs are clearly visible!
How can we improve?
- The Preheader : Adding a real preheader to complement the object would have been interesting with a mirror link in French 😉
- The footer : A real footer in French would have been nice, rather than the router footer with a bit of text describing why they exist 😉
- The authentications Even though it uses their domain name as From, the MailFrom domain is generic and belongs to Mailchimp (therefore not aligned with DMARC). As for DKIM, the sender domain (mollow.eu) is unsigned (only the router's signature on its domain), which means that DKIM isn't aligned either... In fact, there's no DMARC record present on their domain, so domain security could be strengthened.
- The Dark Mode version: the social networking buttons need a makeover (black on dark gray is not great).