BackMarket

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Sample email: BackMarket

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Sender: Vianney from Back Market
(vianney@backmarket.com)
Subject: Cannes awards spoiler.
Preheader: Back Market on the Croisette.

Why this choice?

The editorial team! Back Market is one of the best communicators on the market, in my opinion. They use current events with their own touch of humor, and have a real tone of voice. Here, the parallel with Cannes, the films, the actors, everything is perfect. From the categories, to the film references, right down to the last CTA, I think it's very clever on their part and very well done. No false notes! Well done. Back Market, in addition to urging us to be responsible, you handle words brilliantly, and for that you win my Palme de la Rédaction?

This email has been selected by Marion Moillet