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Customer case: FFT

Redesign of the Rolex Paris Masters emails

email design

email integration

responsive email


The Paris-Bercy Masters is a tennis tournament that takes place every year at the AccorHotels Arena between late October and early November. It is the last major tournament of the season before the ATP World Tour Finals. Since 1990, this event has been one of the nine most important competitions on the ATP circuit after the four Grand Slam tournaments. Since 2009, it is the only Masters 1000 event to be played indoors.
case study about


At the end of 2019, we redesigned the email template used by the French Tennis Federation for the Rolex Paris Masters. The old version dated from 2017 and it was time to change it!


When the French Tennis Federation decided to entrust us with the design and HTML integration of the 2019 emailing template, we decided to proceed with a real redesign. Because the template seemed to be dull, and not very representative of the vitality and enthusiasm that this type of event and sport can generate.


We started from the beginning. First of all, we did a design freelance on the Really Good Emails website. It was an opportunity for us to review our fundamentals, to look at things in a completely different way. Methods and designs evolve in two years. Very much so.


We could not but propose to our so faithful customer a Design representative of the image of the Rolex Paris Masters, and the height of their expectations. Something more "Sport".