Case study : Beobank

Design System and email template for use with LePatron editor

Design System Email

Email builder

Email design

about

Beobank is a Belgian bank that makes daily life easier for its 742,000 customers through its products and services for individuals, the self-employed and SMEs, as well as through its network of 213 points of sale (Retail outlets and PRO Centers), which we invite you to discover. 1,366 employees are dedicated to improving the daily lives of their customers with personalized solutions, and by establishing a lasting relationship to be able to accompany them optimally at every stage of their lives.

01.Summary

Beobank uses theemail builder LePatron for the design of its email marketing for several years now. Over the years, several templates have been created at different times in order to cover all communication needs: newsletter, commercial, BtoB, internal...These different templates have introduced slight differences in style, as well as content typology requirements present in one but not necessarily in the others.

02.challenges

With updated branding and Web guidelines, Beobank has aligned the design of its email templates with the new brandbookOne of the main objectives was to be able to cover all needs within a single template that would offer all necessary content, all without impacting the history of their creation and without blocking their current production. Of course, all users and collaborators will need to be trained and made aware of the new templates and the rules of email usage, while remaining in line with the graphic charter.

03.Solutions

As Beobank already had access to the email builder and a number of active collaborators on the platform, we needed to ensure continuity while preserving what had already been produced. This will be a new master template for 2022, identifying all content, options, style and language variants, and making everything accessible and manipulable from within the LePatron editor. design system email featuring the entire new template and recommendations for use.

04.Result

The objective of this project was twofold: firstly, to adapt our templates to the evolution of the Beobank brand image by simplifying and lightening the stylistic elements and visual blocks, and secondly, to give greater flexibility to the many different users.The new template fully meets our expectations and now enables users to vary the presentation of content very easily according to the objectives targeted by the communication (customer care / X-Sell / ....). The fluidity of exchanges, responsiveness and support provided by the Le Patron team enabled us to achieve the desired results quickly, with immediate adoption by internal teams.

Testimonials

"The fluidity of exchanges, responsiveness and support from the Le Patron team enabled us to achieve the desired result quickly, with immediate adoption by internal teams."

Design system email Beobank

Beobank email design system documentation