Case study : Avanquest

+80 % in revenues and a 3-fold reduction in emails sent thanks to an optimized deliverability strategy

Coaching deliverability

Deliverability monitoring

Deliverability audit

about

The Avanquest group specializes in the publishing and distribution of software for photo retouching, PDF management, IT protection and content creation for individuals and professionals through several brands: inPixio, PDF Architect, oneSafe...

01.Summary

The evolution of the Avanquest group, punctuated by new acquisitions, the arrival of new teams and technical adjustments, has led to a collaboration of over 8 years with Badsender, including three audits, monitoring and deliverability coaching.

02.challenges

Highly international deliverability.
A deliverability strategy initially based on each brand's identity.
Practices strongly focused on acquiring new customers, without managing acquisition sources.
At the start of the collaboration, major incidents at Microsoft and Yahoo.
Very different emailing practices depending on the new companies integrated.
Skills training in emailing and deliverability for new employees.

03.Solutions

Deliverability audits in order to have an accurate picture of the situation during special events (major incidents, purchase of new brands, major changes in deliverability infrastructure, migration to a new email router, etc.).
Team support in deploying a deliverability monitoring strategy using tools such as Validity Everest or customized dashboards.
Setting up deliverability support in order to be reactive to any event or incident: incident analysis, temporary takeover of deliverability monitoring, communication with messaging systems, communication with the email sending tool...
Organization of coaching sessions to train Avanquest teams in deliverability and monitor the implementation of the various action points proposed.

04.Result

On Avanquest's PDF activities, following the implementation of Badsender's recommendations:

revenues generated have increased by 80% in 5 years
while dividing email volumes by 3.

This is the result of a strategy focused on acquisition quality, better controlled marketing pressure and in-depth work on inactive customers. Comparison of monthly averages for 2019 and 2024 on Avanquest PDF software activity:

	Sent	Open#	Open%	Clicks	CTR%
2019 (monthly average)	18 905 147	939 585	4,97%	19 731	0,10%
2024 (monthly average)	6 862 250	2 464 920	35,92%	79 616	1,16%

In these figures, we can see that the decrease in volumes has been accompanied by a drastic increase in engagement. Open volumes have more than doubled, while click volumes have quadrupled. An excellent example of how to send fewer emails for better performance.

Testimonials

"By relying on Badsender's cutting-edge expertise, we have transformed our email approach. The results prove that a strategy focused on quality rather than quantity pays off." Julien Criticopoulos, VP Customer Experience, Avanquest