Infographic: What are the words to avoid to not end up in spam?

Attention, if this infographic of Sarbacane is very interesting, we mustn't give in to hysteria! No, one or two words of this list of spamwords won't automatically land you in the spam folder. In deliverability, as elsewhere, it's all a question of balance. Content-oriented spam filters won't penalize you for using the word "free" or the word "discount". On the other hand, building an email around the words you'll find below can be a problem.

You should not forget that the role of a spam filter is to detect suspicious behavior. When you proofread your texts, you must therefore be on the other side of the fence. Am I being honest with my recipients? Does my message resemble what a spammer usually sends?

The infographic