In bulk, my emailing, CRM and deliverability finds of the last few hours and days. Articles, reflections, debates between colleagues and summaries of advice given to my customers.
On the menu: Ameli changes its emails, Validity publishes its deliverability benchmark, Mailchimp raises its prices, Webmecanik integrates expiration dates into emails
🏥 From April, the’Assurance Maladie will gradually update the look and feel of its emails ! It's an opportunity for a little communication that also serves as a reminder of “How to recognize a message from the Assurance Maladie?” an initiative that should be taken as an example. The article on the Ameli website (in French)
📊 Validity publishes its traditional “2026 Email Deliverability Benchmark Report”In simple terms, it would appear that the tightening of constraints on senders has improved the overall deliverability of “legitimate” companies. To put it simply, it would appear that the tightening of constraints on senders is improving overall deliverability for "legitimate" companies. Overall, deliverability rises from 83.5% in 2024 to 87.2% in 2025. Download the report (in English)
💸 Mailchimp makes a splash by raising its prices for old subscription formulas... and takes the liberty in his email of asking his audience to keep the information confidential “We ask that you keep this news confidential”. So, obviously, a lot of people cringe. Concrete information is here (in English)
⏱️ Webmecanik's turn to integrate expiration dates in emails! Whether for your automated or one-off emails, you can now choose an expiration date in your campaigns. Thanks to them for their support. The announcement and lots of info in an article on their blog (in French)
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