In 2025, we analyzed the design of over 150 emails. And the same problems keep recurring.
To analyze emails, we use a criteria grid that covers the essential points of email marketing: structure, hierarchy, reading logic, readability, visibility, CTAs, clarity, modern visual rendering, accessibility, brand consistency, mobile rendering, darkmode rendering, semantic quality, multi-messenger compatibility, weight optimization, and many more.
Olivier Fredon is Badsender's design and email production expert. He is also our UX, accessibility and eco-design referent. He helps companies improve their email design and development practices.
In this live show, Olivier Fredon will be interviewed by Marion Duchatelet. Together, they will present the 10 design advice we've given the most this past year.
Live! Thursday, March 12 at 11 a.m., online, on Youtube, no registration required
The link to the live site is : https://www.youtube.com/watch?v=XvrM8L7TgnQ
You can use the links below to add the live event directly to your calendar.
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The participants
Marion advises Badsender customers on their global emailing strategy and choice of tools. She writes articles for the Badsender blog, and hosts live events and training sessions. She jumps on all good ideas to make sure they become reality. She wants to understand EVERYTHING! See his LinkedIn profile
Olivier Fredon is Badsender's design and email production expert. He is also our UX, accessibility and eco-design referent. He helps companies improve their email design and development practices. He knows the intricacies of the market's leading email builders. > See his Linkedin profile
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