When designing an email for a brand, whether it is commercial, transactional, relational, editorialIt is necessary to rely on a graphic charter to produce a coherent email. The best is to have a reference like a Design System EmailYou will find all the indications of formatting, design, code specific to email marketing and HTML and CSS development. A number of questions arise, legitimate ones...
But how to write this document? With which tools? Where do I get the elements? What is the purpose of this document, and what can be found in it? Design System Email ? Why is it necessary to do this? And how long does it take to write it? And won't we end up with emails that all look the same? I'm not wasting time doing this?
In this live, we will address these questions, and try to answer them, both by theory and practice with a "client" case... Marion Duchatelet will play the police inspector (nasty, that goes without saying)Your faithful servant, Thomas Defossez, will try to keep his cool to give explanations to each of his requests.
It was Thursday, January 13, 2022 at 11:00 am (11am) on our Youtube channel.
The participants
Marion Duchatelet : She advises Badsender's clients in their emailing strategy and in the choice of their tools. She organizes master template design workshops for email builder LePatron. She writes articles, hosts live shows, does training with Badsender but not only that, she jumps on all good ideas to make sure they become reality. She never gives up, never! She wants to understand everything, EVERYTHING!
Thomas Defossez: In addition to design, he is at the forefront of HTML/CSS for email. He is modest, he does not rest on his laurels, he is constantly doing R&D to create innovative emails. He's the one who takes care of the design of our websites (badsender.com, lepatron.email, les 24joursdelemail...)He also writes content. He writes a lot of articles on our blog where he always puts in movie lines or spoonerisms. He loves to be in relation with guys like Rémi Parmentier, Jason Rodriguez... He's... he's... The illuminator of Badsender !
