Sendinblue raises (again) a nice sum and Emarsys is bought.
Didn't you know? Hey, come out of your cave, buddy! If you missed the news, it's quite surprising, because Forbes France, CB Newsthe Journal du Net, Les Echos, The Digital Factory... Everybody talked about it ! Well, I must say, it's not common: A French company that first raises 1 million in 2013, then 30 million euros in 2017, then, three years later, in the midst of containment, raises another 140 million eurosIt doesn't happen every day, let's face it!
Let's remember that Sendinblue has an annual growth of 60% and a turnover of nearly 50 million euros in 2020. That's all. I say "Sir". The Covid-19 pandemic and containment have undoubtedly also contributed to the development of the platform, as companies of all sizes have had to accelerate their digitization. As a result, Sendinblue grew by more than 50% in the months of March to June 2020 alone.
Digital was the only way to talk to customers. The sense of history was with us
Armand Thiberge, owner and founder of the company Sendinblue
Armand Thiberge, its founder, has a simple and uncomplicated objective: increase investments in innovation, and make its CRM solution for small and medium-sized businesses a world leader in digital technology. And so, logically, it has just opened a new office in Toronto to strengthen its coverage in North America. Come on, I'll calm my nerves and stop talking through my hat: stop fooling around with the puck, go for it and fall in love with a shipment in blue!
In the same vein, we note the acquisition of the Austrian publisher Emarsys (specialist in multi-channel customer engagement) by the German software giant SAP. This should make it possible to "create a hyper-personalized, omnichannel and real-time customer engagement, for more relevance and impact", assures SAP's CEO, Christian Klein: it's moving more and more in the world of email marketing, we tell you!
Roughhousing at Google
It may seem trivial, but with Google, nothing is. Two small things are worth noting during the month of October:
- Gmail has changed its logo. Well, I change my underwear every two days, so I don't make a press release about it. It may be a detail for you, but for me it means a lot. From now on, the envelope is no longer clearly visible, and the colors of the brand are much more present. And above all, we can clearly see an "M" for messaging (logical). This change is actually part of a change in the name of the G Suite of tools and programs: from now on, all of this software will be included in Google Workspace. A way, according to Lemon pressto compete with Microsoft Outlook.
- From now on, Google will no longer display images that are not hosted on a secure server. In other words, if an image path does not start with https://, the image will be blocked. And note that we are not talking about Gmail, but about Google, which induces this rendering problem on Chrome (and this, whatever the webmail you will use!) This information is not really new since Numerama was already talking about it in November 2019but the updates are finally effective. You will find below a very nice article from Paris Fischer from Taxiforemail, who explains it all in more detail!
Yahoo! mail will support AMP4email.
A step forward, and a step back... A step to one side, and a step to the other! AMP4email changes every day. That's the beauty of it. Sometimes you get the impression that everything's done, all bets are off, the project's going to die in the bud (sinceFor example, Outlook.com announced that it would no longer support AMP on October 1) and then all of a sudden, we have the impression that nothing is final, since October 14, 2020, Verizon announces that AMP4email is now supported in Yahoo Mail…
So what do we do? Do we go for it or not? In fact, we have the impression that AMP is going to be like HTML and CSS code for email in general: no one will agree on the support of this technique, and there will be conditions on all sides. Hi hi. Hi hi hi... HiyaaaaAAAARRRRRRRRRRRRRRRRRRRRRRGHHHHHH!!!!
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An update on the "myth" of the text/image ratio in email and its impact on deliverability
One day, after many years of remaining calm, impassive, peaceful, serene, relaxed from the gl... facing the question that kept coming up during deliverability training (or from clients) "How much is the text to image ratio exactly to avoid spamming?", Jonathan Loriaux, our beloved, can't take it anymore. What is the opposite of science? Not science. And his elbow, what did it reach? His limits. He has slammed it, and as we speak, he is probably milking a goat in the Béarn region.
In short, he decided, once and for all, to collect opinions, experiences, experiences of experts in deliverability, real (including him!) to demystify / clarify this issue to which we all used to answer that "Yes, the text/image ratio may impact deliverability a little, but it is mostly important for the accessibility and readability of the email...". Here are the opinions of 10 experts (maybe more later) on our new compact disc to be able to finally have a definitive and concrete answer on this thorny subject!
And new emailing tools!
When someone tells me about a new way to code HTML emails, I'm in a frenzy as it were. So I let you imagine my state of excitement when I learned on October 20th with a harmless tweet thata new platform, named Parcelwas just born!
So in fact, simply, Parcel, which is currently in its Beta version, was developed by Avi Goldman. It is purely a code editor made for email development. And when guys like Jay Oram say, and I quote: "I've been using Parcel for months - switching from Dreamweaver I found a lot of common features we had been looking for, plus a whole lot more specific to email development. Would definitely recommend to anyone looking at a code editor made for email!"We have the right to ask ourselves the question to open an account on this newcomer. Because yes, to use Parcel, you will have to create an account, and there is a paid version to use all the features (snippets, unlimited number of emails...) That's where the problem lies, but hey, no pain, no gain!
I'll take advantage of this: there are some "strange" but not meaningless tools for emailing. Some of them allow, for example, to transform images into HTML code (in other words, to recreate all the pixels of a photo with a set of cells of one pixel wide by one pixel high). You probably knew html.imageonline.cobut now here is a new tool by Toolzilla.
See the Pen ImageTable Example by Jake Bown (@jakebown) on CodePen.
Beware the fly! Don't forget that this kind of technique, even if it may seem tempting to display your images in an email, is code-intensive: a single small image can generate a considerable amount of HTML code (and thus, a truncated email on Gmail, among others). But anyway, it's just for the pleasure of the eyes!
