Badsender

Submit your application to test our engagement scoring tool

published on ,
updated on
We're looking for a few volunteers to finalize the launch of a new service that will enable you to optimize the relevance of your email marketing campaigns and boost their performance. In concrete terms, our new tool enables you to better understand the behavior of each contact in your database, and to assign them an engagement score.The benefits of our engagement scoring :
  • Identify contacts who are at risk of becoming inactive and gradually detaching from your brand
  • Identify the types of content that are most relevant to each of your contacts or that generate dissatisfaction
  • Extend the life of your contacts
  • Optimize your acquisition costs by detecting the most relevant sources with the best return on investment
  • Identify the most active contacts in order to turn them into ambassadors
  • Optimize the frequency of your email marketing campaigns by customer type
This scoring can be imported into your database to optimize the qualification of your contacts and used in your segmentation models and triggers. Our scoring model will also enable you to study the behavior of your contacts by newsletter type, by device, according to your segments and many other parameters configured according to your needs and your target.

Update: We have our 4 testers, but...

If you are still interested in our tool, do not hesitate to fill out the form!

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The author

Jonathan Loriaux Avatar
Jonathan Loriaux
I've been involved in email marketing for over ten years, and my career path began on the technical side (email campaign integration) before moving on to sales (as an eCRM expert) and finally marketing consultancy. For the past 9 years, I've been the author of the Badsender.com blog. Emailing isn't just an expertise, it's truly become my passion, which is why Badsender is now my main activity, with the creation of an emailing consulting business linked to the site.
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