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Take part in the SNCD's Email Marketing Attitude 2016 study

23/05/2016
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Like every year, the SNCD and one of its members (this year the NP6 group) carry out a study on the perception of email marketing among the general public.

This year's agenda included: new connected reading media, the importance of personalization in email, the relationship with the brand and the link between email and the purchase decision.

The results of the study will be unveiled by the SNCD and the NP6 group at the E-commerce Paris trade show in September in order to identify the major trends in email marketing in France in 2016.

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