Take part in the SNCD's Email Marketing Attitude 2016 study

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Like every year, the SNCD and one of its members (this year the NP6 group) carry out a study on the perception of email marketing among the general public.

This year's agenda included: new connected reading media, the importance of personalization in email, the relationship with the brand and the link between email and the purchase decision.

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The results of the study will be unveiled by the SNCD and the NP6 group at the E-commerce Paris trade show in September in order to identify the major trends in email marketing in France in 2016.

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