" Email Optimization Email Fraud Protection" is one of the three major service categories offered by Return Path (the other two being "Email Fraud Protection" and "Consumer Insight"). This category of services is the one directly aimed at advertisers, with services such as Certification (which is probably Return Path's best-known product for advertisers), Inbox Monitor (which allows you to track the deliverability of your campaigns), Reputation Monitor (for tracking reputation, complaint volumes, etc. per IP), Inbox Insight (which allows you to track what your subscribers receive in their inbox, to find out how your competitors are performing, etc.)
On the new features section, there are mainly three tools:
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- Send Time Optimization: in collaboration with AudiencePoint, offers you the possibility to optimize the sending time of your campaigns.
- Subject Line Optimizer: provides a comparison of the best performing subject lines by sector
- Executive Scorecard: which compares the results of your emailing programs with your main competitors
In the press release, other tools are announced as having been updated, but without further details, this is the case of the Inbox Preview, the arrival of customizable Dashboards and new partnerships for certification (but these had already been announced a few months ago).
A webinar to present this new version is scheduled for September 1st in English at 7pm French time.
