Return Path announces a new version of its Email Optimization suite

published on 27/08/2015,

updated on 29/04/2022

" Email Optimization Email Fraud Protection" is one of the three main service categories offered by Return Path (the other two being "Email Fraud Protection" and "Consumer Insight"). This category of services is aimed directly at advertisers, with services such as Certification (which is probably Return Path's best-known product for advertisers), Inbox Monitor (which lets you track the deliverability of your campaigns), Reputation Monitor (for tracking reputation, complaint volumes, etc. by IP), Inbox Insight (which lets you track what your subscribers receive in their inbox, find out how your competitors are performing, etc.).In the area of new products, there are three main tools:

Send Time Optimization: in collaboration with AudiencePoint, offers you the possibility to optimize the sending time of your campaigns.
Subject Line Optimizer: provides a comparison of the best performing subject lines by sector
Executive Scorecard: which compares the results of your emailing programs with your main competitors

In the press release, other tools are announced as having been updated, but without further details, such as the Inbox Preview, the arrival of customizable Dashboards and new partnerships for certification (but these had already been announced a few months ago).A webinar presenting this new version is scheduled for September 1st in English at 7pm French time.

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Jonathan Loriaux

I've been involved in email marketing for over ten years, and my career path began on the technical side (email campaign integration) before moving on to sales (as an eCRM expert) and finally marketing consultancy. For the past 9 years, I've been the author of the Badsender.com blog. Emailing isn't just an expertise, it's truly become my passion, which is why Badsender is now my main activity, with the creation of an emailing consulting business linked to the site.

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Return Path announces a new version of its Email Optimization suite

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