Badsender has been invited by Selligent and its partner Kapt to participate in a conference dedicated to digital marketing. I will have the honor to present a session on the performance and perspectives of email marketing. The Digital Marketing Days are one of the first events dedicated to digital marketing organized in Casablanca.
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On the program:
- Thursday 02/04/2015
- 08:30 - Welcome of the participants
- 09:00 - Digital marketing trends in 2015
- 09:50 - The potential of digital to serve your marketing strategy / exploitation of customer data. Time for pragmatism!
- 11:00 am - Behavioral targeting in all its forms!
- 12:30 - Buffet lunch break
- 14:30 - Best practices for marketing campaigns
- 16:30 - The performance and prospects of email marketing
- Friday 03/04/2015
- 08:30 - Welcome of the participants
- 09:00 - The challenges of data protection regulations
- 09:50 - Acquisition strategies: summary of best practices
- 11:00 am - Loyalty strategies: the basic trends!
- 11:35 - Ibeacon: mobility for marketing
- 12:30 - Buffet lunch break
- 2:30 pm - Sector focus, best practices and trends: banking, insurance and mutuals, travel and leisure, retail and e-commerce, car dealerships.
