For more than two years, the compatibility of email campaigns on different mobile devices has been the number one priority of all eCRM/Emailing managers. But often, it's a priority that remains on paper, and organizations that have made the switch are still too few.
According to Litmus (January 2015 figures), 46% of the openings can be strictly considered as mobile (smartphone and tablet), without counting the openings that are difficult to attribute to a terminal, such as those made via Gmail. We can therefore say that we are at more than 50% at the global level.
A other study conducted by Florence Consultant over the whole of 2014 concluded 23% of opening on smartphone and 11% of opening on tablet. Even if with 34% France is below the world average, this is far from negligible! It is also worth noting the very significant progress since compared to 2013 these figures represent an evolution of 36% for tablets and 16% for smartphones.
So why are advertisers reluctant to take the plunge?
Mainly because of a lack of resources and knowledge. For a team managing the development and sending of several campaigns per day, it is often difficult to learn these new techniques and to take the time to redesign the many templates used.
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On the other hand, the proportion of mobile users is not always measured and eCRM managers often underestimate the percentage of their emails opened on mobile terminals. A first step can then be to install trackers allowing to get an idea of the importance of mobile openings (very variable value depending on the sectors and the type of targeting).
Even without going through a responsive integration or compatible with mobile devices, knowing the different display environments used by your recipients is essential in order to put energy in the right place in the integration of your emails.
Badsender's HTML email integration offer
With this offer, our objective is to accompany you in a quality approach towards your customers and prospects and in a technical update of your templates. Making your emails compatible (in terms of display) with mobile devices is not always enough. The behavior of your customers/prospects is indeed different when they open their emails on a smartphone or on a computer. We therefore regularly perform a diagnosis of your emails before redesigning their HTML integration.
The different possible formulas :
- Redesign of HTML email integration based on an existing template to make it compatible with all email clients and to make it compatible with mobile devices;
- Transformation of a newsletter in order to make it compatible with mobile terminals (either in responsive or adaptive mode);
- HTML integration from a brand new design (see also our email design services);
- HTML integration compatible with mobile devices from a new design.
