I am not in the habit of translating here articles found elsewhere. But I make a partial exception to this rule because the subject seems interesting to me.
Recently, Andrew Bonar (Head of Client Success & Deliverability at Campaign Monitor) had the opportunity to interview a member of the Gmail anti-spam team. In addition to this interview published on the Campaign Monitor blog, Andrew also did an article on Emailexpert.org to kill some myths about Gmail.
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As this article seems important to me, I have translated/summarized the main points. Beware, it's rather technical:
- It is forbidden to share information from the Gmail FBL : This is totally wrong! Routers have every right to share FBL numbers with their customers.
- If there are no complaints, it means that everything is fine This is absolutely not the case, the reports sent by the FBL are indeed an alarm signal, but it is not because there is no alarm that there is no fire.
- There are specific thresholds that I can avoid Thresholds are dynamic and based on hundreds of variables. It's hard to get around the rules of the game.
- Enrolling in the Gmail FBL assumes that the router is approved by Google and therefore has an advantage There is no benefit to spam filters for FBL members. Gmail knows that sooner or later there will be spammers trying to sign up, so they will never do this.
- A spam complaint report is not necessarily a problem Gmail does not send a report every time a complaint is made. For this reason, every report should be taken seriously. This means that a major deliverability incident is coming.
- It is mandatory to use a double DKIM signature This is only necessary if router customers want to sign their emails with their own DKIM keys.
- Reverse PTR Records No, it is not mandatory that all domains are aligned in the header to benefit from FBL. The only requirement is that the sending IP addresses have a valid hostname and a valid PTR record.
- It's all or nothing : No, routers are not required to register all their customers in the FBL.
- Complaint rate is meaningless Yes, it does. But what you need to know is that the information received via the FBL concerns only the emails delivered in inbox (whatever the tab) and not the emails arrived in the spam box.
To read the entire article, click here: https://emailexpert.org/9-gmail-fbl-myths/
