This could become the new sport for email marketers! As soon as emails are automatically categorized by webmails, it becomes very interesting to try to change the category from the Promo tab to the Notifications tab which will be much more read.
A quick reminder of what's new in Gmail:
Unfortunately, this is not the case for all emails sent by Smartbox 😉 But the feat is still real! Now remains to analyze in depth the parameters that define the filtering ... but that will be for later, we do not have the necessary hindsight yet.
Need help?
Reading content isn't everything. The best way is to talk to us.
Coming back to the email sent by Smartbox, the score obtained in the checklist is 4/8, which is not very good! Here are the weaknesses of this email in a few words: No call-to-action apart from images, a promo code impossible to copy/paste, a landing page that does not include the information related to the promotion, a no-reply address, ...
Identity card
Generic email information:
- Subject of the email : Michelin Special: a new offer to treat your Dad
- From : Smartbox Father's Day
- Preheader SPECIAL OFFER: TREAT YOUR DAD
- Platform of routing : Selligent
Checklist :
- Link to privacy : Bof
- Link to unsubscribe : OK
- DKIM : OK
- Text version : OK
- Text to Image Ratio : Bof
- List-unsubscribe : KO
- Friendly reply : KO
- Mobile ready : KO
Screenshot of the email
