This week we welcome the sending platform MailingReport in our interview cycle. If you have an opinion on the service, please feel free to express yourself in the comments.
Can you give us a brief history of MailingReport? When was the platform founded, by whom, and has the business model evolved since the beginning?
The platform MailingReport was opened in January 2010 because, at the time, I hadn't found a tool simple enough to set up email marketing campaigns. Existing solutions required an expensive subscription and a commitment of several months. With this in mind, we developed a simple, effective and standards-compliant in-house tool.
A few weeks later one of our customers, a communications agencyasked us to design an emailing tool that would reflect its image. We modified our tool to include a white label system and a credit billing system. MailingReport was born.
A few months later, we were counting dozens of agencies using MailingReport for their customers.
Today, the target audience hasn't changed, and neither has the business model. We've just added a more advantageous subscription system for accounts with regular mailings.
What makes MailingReport unique? What sets you apart from other players in this highly competitive market?
From the outset, we've done a lot of work aimed at communications agencies, development agencies and freelancers. MailingReport can therefore be used on a white label basis. Once configured, it's your own emailing platform, accessible via your own domain name and visual identity.
We have also integrated the management of marketing emails and transactional emails into a single tool. This gives our customers a clear view of all their data.
MailingReport is resolutely an open platform. We have a comprehensive API that allows you to manage your account, consult your statistics, add contacts, etc.
What do you see as the 3 major challenges for the coming months in the world of email marketing?
Responsive email must become automatic. Statistics show that more and more recipients are opening their emails on their smartphones. To avoid losing conversions, emails need to adapt. This also calls into question the way in which a message is conveyed, as mobile email needs to be even clearer and more concise than traditional email.
Targeting seems to me to be an area where there is room for improvement. Brands need to use geolocation, registration sources and preferences to improve conversion.
Need help?
Reading content isn't everything. The best way is to talk to us.
Finally, deliverability is not just a matter of the platform, and cannot be guaranteed. A routing service can do everything in its power to comply with standards, but customers still need to strive to respect best practices. It's a major challenge that we still face all too regularly.
What are the next evolutions of your platform?
Our team is working on an assisted campaign creation tool that will be available before the start of summer. With a simple drag-and-drop operation, you'll be able to create high-quality campaigns in just a few minutes that are also adapted to mobile devices.
In a few days' time, we'll be making a number of plugins available on our developer portal, taking advantage of our API and enabling customers to integrate MailingReport into their day-to-day applications in a matter of moments.
Do you offer your customers a "Freemium" mode (free version with reduced functionality)?
No, because this goes against our quality policy. On the other hand, customers can contact our support team, and we regularly offer credits or months of subscription.
Why not use this model?
We made this choice because we attach great importance to the quality of our deliverability and to respecting the rules of good emailing practice. We don't want to take any risks with customers using our platform free of charge and in the wrong way.
What do you think of the French email marketing market? Has it reached maturity, or is there still room for new innovations?
I don't think we can talk about the market only from the French point of view. Email knows no borders, and most platforms are multilingual.
There are many players in our sector, which makes it highly competitive, but many of them offer solutions that are outdated or poorly adapted to current and future challenges. Innovation has always been and will continue to be a key success factor. There's still so much to do, at least on our side, there's no shortage of ideas.
A last word to conclude?
Well done Jonathan for all your hard work on this blog and thank you for giving us the opportunity to express ourselves.
3 réponses
Hello
Comparing the prices, this solution is very expensive vs Mailchimp.
Example : 5 to 10K contacts => 100€ vs 75$ (57€)
25 to 50K contacts => 350€ vs 240$ (183€)
And Mailchimp is a very strong solution. Where is the added value for this price differential?
Bruno
Hello Bruno,
Our customers choose MailingReport for two major reasons:
- The first is the white label.
Our clients, many of them communication agencies, offer MailingReport to their customers as their own tool.
- The second is that our platform is available in French and English (Spanish and Italian are being finalized).
It should also be noted that there are no paid options, everything is included in the advertised price, whether the account works with credits or with a subscription.
In addition, our customers will soon be able to benefit from transactional email at the same price. The beta is ending for a launch during the summer.
Benjamin
Thank you for your answers.
Apart from the white label, I don't see any more advantages than a solution like Mailchimp.