This week (October 23, 24, 25, 2012) will be held at the Grand Palais in Lille the VAD E-commerce 2012 exhibition!
On this occasion, many exhibitors will come to present their e-commerce and VAD solutions, but there will also be a large number of conferences.
Presentation of the exhibition:
"To unite by proposing a vision of today's and tomorrow's commerce and to respond to the problems of companies via concrete and innovative solutions, such are the ambitions of the VAD e-commerce show. Eric Platiau, President of the show and Vice President of FEVAD
Here are the conferences which will have for subject emailing:
Tuesday, October 23rd
Email Marketing: The 3 strategic levers for 2012 - 2013
10:00 - 11:30 // MASTER CLASS
What? 1/ How to optimize the deliverability of your e-mails? - Definition of deliverability - The 11 factors impacting deliverability - How to measure deliverability? - How to improve deliverability? 2/ Which strategies to adopt for e-mail marketing & mobiles? - The mobile market - What is the behavior of mobile users? - What are the expectations of mobile users? - 3/ Why and how to develop the synergy between e-mail marketing and social networks? - Overview of social networks and mobile - The combination of @ and Social Marketing: an opportunity? - What are the impacts on email performance? - What are the techniques to develop
- Olivier Mertz, ETO, Web marketing and traffic consulting director
Conquest e-mailing facing professionals : E-mail Marketing Attitude, the 100% BtoB study
13:30 - 14:15 // ROOM 1
The SNCD and its partner Reed Expositions France present the results of the first study on the attitude of Internet users towards emails received in the context of their professional activity. This unprecedented study of more than 50,000 professionals will reveal which indicators are essential to enable you to properly orient your operations.
- Caroline Miltgen, University of Angers, Senior Lecturer
- Franck Dreyer, Reed Data, Direct Marketing Department Director
- Alexandrine de Montera, SNCD, Marketing & Communication
EPERFLEX® email retargeting: feedback and opportunities (analysis, assessment and prospects)
14:00 - 14:45 // ROOM 3
Topics covered: a retargeting solution to acquire and retain customers, how does it work? Why launch a retargeting email campaign? What are the advantages of the eperflex® solution? What analysis can be made of the results obtained? How to position email retargeting in your e-marketing mix? How to create a dynamic ecosystem between ROIst advertisers and publishers who wish to optimize their revenue? This conference will be accompanied by case studies.
- Matthieu Vermot, R'PUBLISHING (RENTABILIWEB GROUP), Director of the R'PUBLISHING department
Wednesday, October 24th
Mobile e-mailing
09:55 - 10:40 // ROOM 2
Who has never wished to receive an emailing on their smartphone with a perfectly optimized display? According to a study conducted from October 2011 to March 2012 by the Return Path company, 41% of Europeans tend to close or even delete an email not optimized for their mobile interface. B-mobile therefore offers you to see more clearly about mobile e-mailing. Through the experience of the first web-responsive e-mailing campaign launched for La Redoute, this conference will be an opportunity to take stock of mobile e-mailing and also to discover its full marketing potential.
- Christine Richard, B-Mobile, Director and Founder
- Thomas Leroy, B-mobile, Lead developer
Thursday, October 25th
Email Marketing: The 3 strategic levers for 2012 - 2013
11:30 - 13:00 // MASTER CLASS
What? 1/ How to optimize the deliverability of your e-mails? - Definition of deliverability - The 11 factors impacting deliverability - How to measure deliverability? - How to improve deliverability? 2/ Which strategies to adopt for e-mail marketing & mobiles? - The mobile market - What is the behavior of mobile users? - What are the expectations of mobile users? - 3/ Why and how to develop the synergy between e-mail marketing and social networks? - Overview of social networks and mobile - The combination of @ and Social Marketing: an opportunity? - What are the impacts on email performance? - What are the techniques to develop
- Olivier Mertz, ETO, Web marketing and traffic consulting director
Meeting
If you want to come and say hello, I will be present on the show this Thursday, do not hesitate to send me an email: yesreply@badsender.com or to send me a tweet !
