Digital Messaging, the cross channel is among us!
One of my first objective for 2012 is to help advertisers make better use of the possibilities of crosschannelThe Digital Messaging is to bring together all channels withina single campaign management tool and to succeed in centralize management of consumer profilesThis makes it possible to to manage campaigns in a very fine way and to be able to generate cross-tabulated statistics to make the right decisions. The behavioral is an essential value here, all reactions and all personal information being compiled in one placeWhat are the channels that will take priority for me:- Email Marketing;
- E-couponing/E-voucher;
- Web (personalization of page content according to the user's profile);
- Preference Center;
- Survey;
- Social;
- SMS;
- Mobile Marketing (Rental, Mobile voucher, Mobile Email, ...);
Marketing dialogue, marketing process automation
Given the ambient marketing pressure, it is urgent to change the way our campaigns work and the way we communicate. With all the behavioral data available to us, it is possible to build new models But beware, in this field, compliance with legislation is no longer enough, you need a absolute respect for privacy and consumer wishesIt's the customer who must be the master of the game, and no one else. The consequences can be catastrophic. The consequences can be catastrophic. priorities in the field of Marketing Dialogue for 2012:- Automated marketing decision making;
- Complete and automatic personalization of communication content (segmentation);
- Creation of marketing "programs" in which the path is built automatically according to the reactions of the consumer/prospect;
Optimization, cleaning, consulting and insights
Optimization
Because the world is changing, we must optimize the emails for mobileWe have to improve the quality of the content, the content so that it can be easily shared, AB Testing, etc., but also because we have to question ourselves to become more efficient.Cleaning
Because it is dangerous to communicate with consumers who do not want to, it is essential to clean up the databases.Council
Nothing is ever perfect, you have to keep on taking and giving renew itself to improve.Insights
This is the last one on the list, but probably one of the most important. Knowing interpreting the results actions to be able to make the right decisions in the future and make the necessary changes. It is also a major challenge because decision making is really the main lever for digital marketing campaigns.Need help?
Reading content isn't everything. The best way is to talk to us.
Leave a Reply