Once upon a time there was a email marketer full of good intentions. He liked to explain to his colleagues how much his database was filled addresses galore.

But what the email marketer was keeping secret was that he was trying by all means toprevent its subscribers to take the leak. To do so ... it hid as much as possible its unsubscribe link.

Beware of the backlash, however, because the email savvy marketerknows, that blind of the unsubscribeis the spam button that hangs at the end of his nose!

Esprit Newsletter

The unsubscribe link after one long text is not even not underlined.

Go Voyages Newsletter

Classic, the grey on white background in size rikiki ...

Reading content isn't everything. The best way is to talk to us.


Newsletter of Sale to the Property

Caution, aim well to click!

Unigro Newsletter

And two, yet we tell you that it is easy ...

M6 Boutique Newsletter

So, it's simple, to no longer receive the newsletterclick on " Receive the newsletter" . Oh, yes! It is obvious!

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The author

Jonathan Loriaux Avatar

2 responses

  1. Yes, we have more to lose by hiding it than by making it obvious where the recipient expects to find it...

  2. Jonathan Loriaux Avatar
    Jonathan Loriaux

    Thomas > I guess not all marketers who do email marketing are email marketers 😉 And therefore don't know their bases!

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