Our training courses emailing

Upgrade your skills

Email is both a technical and a marketing channel that is difficult to master. Our emailing training courses are designed and delivered by our specialist email consultants.. They cover all aspects of emailing: deliverability, strategy, copywriting, HTML code and choice of tools. The aim of our training courses is to provide you with the keys to improving your skills in your day-to-day practice.

Upcoming inter-company sessions

Want to improve your emailing skills? Take part in our next inter-company video training sessions, led by our experts.

Vous voulez organiser une formation rien que pour votre équipe ? Contactez-nous, nous trouverons une date ensemble.

Formation Délivrabilité (2 jours)

Hosted by Jonathan Loriaux

Comprendre les statistiques des emails (0,5 jour)

Hosted by Marion Duchatelet

Formation Stratégie emailing et automatisation (2 jours)

Hosted by Marion Duchatelet

Formation Initiation à l’accessibilité des emails (1 jour)

Animée par Olivier Fredon

To register or receive the program, contact us

Emailing strategy training

Badsender's email marketing strategy training course gives you the opportunity to (re)discover all the fundamentals of running effective email campaigns. We're here to help you: create effective, relevant messages, control sales pressure, effectively segment and personalize your emails, and set up triggers and marketing automation scenarios to reinforce the relational dimension with your contacts. That's all there is to it.

Deliverability training

This course enables participants to understand the basics of deliverability and the reasons why certain emails end up in the inbox, in promotional or junk folders. It teaches you how to detect and solve your deliverability problems, while providing you with the keys to tracking and monitoring your sender reputation.

HTML email coding training

With this training course, you'll discover all the best practices in HTML integration for email.to produce newsletters compatible with most email clients on the market, including mobile environments and dark modes, while complying with accessibility standards and eco-design principles.

Email writing training

Writing an email isn't as easy as it looks. This training course teaches you to identify the editorial topics that really interest your targets, to master the basic rules of copywriting, to follow good email writing practices, and to create your own reference document: your writing framework.

Tool selection training: email router and/or email builder

The aim of this training course is to teach you how to draw up specifications, to understand the main differences between the players on the market and the strengths and limitations of the tools. You'll be able to draw up your own specifications and evaluation grid to select the most relevant players for you.

Formation Initiation à l’accessibilité des emails

Cette formation vous permettra de comprendre les enjeux de l’accessibilité numérique appliquée à l’email, de découvrir les bonnes pratiques de conception (HTML, design, contenu) et d’apprendre à tester vos campagnes. Vous serez en mesure de produire des emails accessibles, conformes aux normes, et d’intégrer l’accessibilité dans vos processus de création et de validation.

Our
trainings
emailing, our commitments
ments!

Updating our content

Email is a channel on the move! We guarantee up-to-date training with the latest market figures and news.

Adapting our content to your market

We enrich our content with concrete examples you can relate to. If you work in BtoB, we won't provide you with BtoC examples (or else to open up your chakras).

Directly activatable tips

There's no need to wait for the perfect tool to implement our practices. We adapt our advice to suit your organization.

Our different ways*
training in email marketing

Training
inter-company

Our training courses can be run jointly by several companies on the same date.

Training
intra-company

Even better! Our training courses can be delivered directly at your facility, which is far more effective in delivering advice that's tailored to your situation and organizational context.

Training
made-to-measure

Even better! Would you like to combine several training courses? Don't worry, we'll tailor our courses to your needs.

Coaching training

The ultimate! Because once you've been trained, it's sometimes difficult to stay on track on a day-to-day basis, our training courses can also be packaged with our auditing and coaching services. You benefit from weekly coaching sessions directly focused on your practices. A sure-fire way to put best practices into practice!

* Financing

Badsender works in partnership with Dixer, a professional training organization. In this capacity, our training courses are Data Dock certified and AFNOR accredited. They can therefore be financed by your OPCO if you have fewer than 50 employees.