The findings are unequivocal: every day, we receive dozens of commercial emails that we almost never read. These messages quickly become obsolete, often within a few days of receipt. Just think of promotions that are only valid for a short period, or newsletters that are already out of date by the time they arrive. These emails add to our mental load, encourage us to consume more and more products we don't really need, and are needlessly stored in data centers.
This list, though not exhaustive, illustrates the "hidden costs" associated with emailing and, more broadly, with marketing. It is crucial to rethink our current practices and to find new ways of communicating, educating and supporting people towards more responsible ways of thinking and consuming.
We are convinced that every sector and every activity must transform itself.. Even if email is only a small part of digital carbon emissions, which are themselves a small part of global emissions, we want to improve the situation. So we're trying to do our bit in the sector to which we belong - emailing and communications.
Our first major project: include expiration dates in emails. We're driving this project forward, shaking up the practices of senders, email routers and messaging providers. Our advocacy work has a dual objective: to reduce the volume of messages needlessly stored, and to lighten the mental load on Internet users.
We challenge traditional marketing techniques such as FOMO (Fear of missing out), a technique still widely used in marketing. Via our Sobriety & Marketing podcast, Our aim is to raise awareness, and we question the limits of marketing's usefulness and futility.
Badsender started out as a blog. Sharing is in our DNA. We want to teach people about the technical marketing channel that is email. We like to share our experiences through articles, lives and podcasts. without any exchange of personal data. You won't see a registration form for our lives, nor a collection form to download a white paper or anything else. All our content is open access, some is licensed under Creative Commons and our LePatron email builder is open source.
We want to help organizations achieve crucial strategic milestones. We want to push them to go even further, and shatter old barriers to open up a new world.
We'll help you acquire the good marketing practices and reflexes you need to succeed. You don't have to depend on usthat would be unhealthy. We don't want to keep you as a customer forever. We want to help you take flight.
We are convinced that message content is the most important element to invest in.. Innovation and the purchase of expensive technology can't compensate for a lack of creativity. We help you find the editorial topics that really interest your audience. That's what will increase your target audience's level of commitment to your organization.
We help you align your commitments with your marketing practices so that you gain credibility.. We'll help you find communication angles that encourage people to change their consumption patterns, and accompany them towards new uses and lifestyles. We'll help you highlight the sincerity of your organization and find arguments to counter the greenwashers in your sector.
We receive dozens of emails every day. Our inboxes are saturated, not only with spam, but also with unwanted emails and newsletters, often containing aggressive, repetitive messages. These practices are designed to encourage recipients to take action, but end up exhausting them. Our advice focuses on finding the right message and the right delivery rhythmto your target audience, and to avoid contacts who no longer wish to receive your communications.
We believe in efficient, sober creations. We don't believe in "wow" effects like carousels or other so-called innovative content. Eco-design must be the norm.
Right from the practical analysis phase, we make eco-design recommendations that will have an impact on both design and HTML integration. If it's possible to produce less for the same result, then we'll give priority to these design approaches.
Concerning our email builder LePatron. Like all industrialization tools, it can be used for a wide variety of purposes, and will never be as plain as a custom-made email. However, it's important to remember that templates are hand-coded and adapted to your needs and constraints. This is not generative code and we have some leeway. If you want to be able to modify your emails entirely in your email builder, then it will be difficult to eco-design this template. In any case, we wouldn't recommend this approach, but rather a coherent and controlled Design System.
Accessibility is a duty, As part of our legal obligation, we leave no one behind. People with disabilities need to be able to read and understand your emails easily. Our emails respect good accessibility practices. We've devised a grid of over 50 criteria that we respect to the maximum of your tools' capabilities (email builder, sending tool).
We do not collaborate with spammers or companies that have no qualms about sending mass unsolicited messages to develop their business or who use cold mail techniques. We are a member of the Signal Spam association which fights against spam. We comply with the French Data Protection Act and the RGPD. We recommend that you go beyond the legal framework.