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Case study : VIASANTÉ Mutuelle

Creating a Design System Email directly in Stripo

Design System Email

Email Builder

Stripo

about

VIASANTÉ Mutuelle, part of the AG2R LA MONDIALE group, is a major player in complementary health and provident insurance in France. It is committed to individuals, self-employed workers and companies. As part of its digital communications, emailing is an essential lever for informing, advising and building loyalty among its members, by offering them relevant content and offers tailored to their needs.
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01.Summary

L’email builder intégré à leur solution de routage présente des limites, tant en ergonomie de design qu’en possibilités de personnalisation. Après analyse des différents builders du marché et de leurs caractéristiques respectives, Stripo s’est révélé parfaitement adapté au contexte métier de VIASANTÉ (une seule marque, une langue, peu d’utilisateurs). Une étape essentielle manquait pour atteindre l’autonomie : coherent design. C’est ici que Badsender intervient en créant un design system email directement dans Stripo.

02.challenges

  • Keeping costs down from support to 5,000 euros
  • Tight deadline to respect
  • No time or budget for an email analysis or design stage
The project was reduced to an operational scope, so as to be able to go into production quickly.

03.Solutions

  • Complete immersion in the graphic charter to guarantee visual consistency and limit the number of validation cycles.
  • Collaborative workshop to select the most relevant modules.
  • Precise specifications defining each module to be created, its content and functionality.
  • Production carried out directly in StripoThis enabled us to validate the technical feasibility of each element in real time.
  • Delivery + training sessionVIASANTÉ teams were able to take ownership not only of the template, but also of the concepts specific to Stripo, thus ensuring their future autonomy in email creation.

04.Result

  • 22 blocks created in Stripo
  • Email design time: between 1h30 and 3h

Testimonials

"With Stripo and Badsender's support, we've been able to modernize and standardize our emails, while reducing creation time and controlling costs. Our teams are gaining in autonomy and efficiency." Olivia Ruiz, Marketing Automation Expert