Customer case: Compagnie des Alpes

10 leisure parks, one quest: well-delivered emails!

Deliverability audit

about

Compagnie des Alpes operates several ski areas and leisure parks in Europe. Its marketing activities include email campaigns aimed at the general public (B2C) and professionals (B2B).

01.Summary

With 10 theme parks, several marketing teams and a shared mailing platform (Eloqua), managing email deliverability is a real challenge. The aim of Badsender's support? Analyze and optimize mailing practices to improve campaign performance and the reputation of shipping domains.

02.challenges

A complex ecosystem Each park has its own CRM team, with different emailing practices.
Decentralized management : each team uses Eloqua with its own practices, which offers flexibility but makes process harmonization more complex.
Technical and marketing challenges The goal is to ensure deliverability while respecting local strategies.
A broad scope : 20 shipping areas analyzed.
The need to upgrade skills Raising awareness and training teams in best practices.

03.Solutions

Collaboration with the central CRM team to limit the burden on local teams and ensure a global vision.
Audit focused on technical deliverability to optimize analysis time.
Restitution in two stages :
- Detailed presentation to the central team.
- Customized sessions for park teams (in French and English) with personalized action points.

04.Result

Prioritizing actions : classified by level of importance and urgency.
Optimizing domain name usage policy :
- Secure shipping advice on deploying DMARC to protect domains.
- Improved commitment and data quality Marketing: identifying levers for optimizing database quality and interaction with recipients.
- Anticipating future challenges Strategic questions to guide future deliverability developments.