Customer case: Challenges

Datagif, LePatron and Actito: a winning trio for Challenges' email redesign

Email Builder

Design System Email

about

Challenges is France's leading business media, offering daily analysis, surveys and insight into the economy, politics, business and innovation.

01.Summary

Following the redesign of its email graphic charter by the Datagif agency, Challenges has chosen to professionalize and industrialize its email campaign production with Actito, with the aim of ensuring graphic consistency, operational fluidity and increased team autonomy.

02.challenges

The design system imagined by Datagif is ambitious, tailor-made, and requires a high level of templating to respond to the subtleties of the design (based on the play of typography and fillets) while remaining easy to use. So we had to find a email builder compatible, The new, easy-to-use and easy-to-operate

03.Solutions

After several exchanges between the Challenges, Actito and Badsender teams, testing and POC were carried out to validate the technical choices.
ThePatron was chosen as email builder for its ability to integrate advanced design into email integration, while offering a level of styling options perfectly adapted to the team's concrete uses.
Its native connector with Actito has also been a key asset: it enables emails to be exported directly, without adding complex steps to the production process.

04.Result

Thanks to this system, Challenges now has an email system design fully aligned with its new corporate identity, integrated into an easy-to-use tool that is fully compatible with Actito. Teams can rapidly produce coherent, modern and effective email campaigns, with complete control over the production chain. The solution we've implemented favors design, while guaranteeing a high level of graphic and technical quality.

Testimonials

«LePatron allows us to produce tailor-made emails, aligned with our new charter, while remaining responsive to Actito. It's a real gain in fluidity and consistency.» Louis Ricou, Marketing Director

Email Challenges template designed in Figma by Datagif

Email Challenges template industrialized in LePatron email builder