User.coman all-in-one marketing automation platform belonging to the Positive group, has entered the French market. Following a demonstration and several discussions with the team, I was able to discover this solution, which positions itself as an all-in-one marketing automation solution. Customer Engagement Platform and stands out for its native multi-channel approach. If you're look for a multi-channel solutioneasy to use, easy to integrate with standard connectors on the market, and with good value for money, it's well worth a look!
A complete solution for customer engagement
Unlike other tools on the market, User.com offers a native multi-channel approach, whereas its competitors often originate from a particular channel such as email or mobile before integrating other communication channels.
With over 550 active customers, User.com caters for both SMEs and large corporations.
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Technical highlights
- Intuitive, ergonomic user interface
- Easy integration via Google Tag Manager with ready-to-use scripts
- History and reconciliation of cookies and CRM data
- Multi-table management with 3 main tables: contact table, product table (catalog, PrestaShop feedback, Google Merchant Center product feed), company table and classic API or CSV import method.
- Data aggregation system to create scores and contact attributes
Key features
- Collection of browsing, CRM and purchasing data
- Unified customer view with real-time behavioral data collection
- Dynamic segmentation based on events and combined properties
- Orchestrated omnichannel campaigns (email, SMS, push, in-app, chatbot...)
- A/B tests integrated into workflows
- Advanced personalization based on profile segments and scoring
- Built-in artificial intelligence for content creation (images, text, buttons)
- Customizable loyalty program with points account management
- Flexible automation workflows with multiple triggers
- Multi-consent management via a preference center
- Email builder, landing page and form builder
- Chatbot can be customized according to visitor behavior, with the option of sending notifications or emails to customer service after a chat.
Business sectors and customer profiles
Particularly well-suited to e-tailers and companies with 50-500 employees, the solution effectively meets the challenges of the travel, shopping mall and e-commerce sectors. It is designed for marketing teams and requires no specific technical skills.
Support and pricing
User.com makes it a point of honor not to leave you alone with the tool. The company offers personalized assistance with local support in France right from the start. The teams offer structured onboarding sessions and support packages including practical workflow creation workshops, ensuring you get to grips with the tool quickly and efficiently.
Rates start at €1,200 per monthAnd to test the solution without risk, you can carry out a no-obligation POC.
Conclusion
User.com is positioned as a serious alternative for companies looking for a unified multi-channel solution. Its key assets are ease of use, e-commerce connectors, real-time management, hyper-personalization of messages and various pre-packaged multi-channel features designed to increase customer engagement and revenues.
It competes with solutions like Klaviyo, offering excellent value for money. And what's more, you get 10% discount if you come from us: request a demo 😉
Resources
To deepen your understanding of User.com, here are some useful resources:
- API documentation - Technical information for developers wishing to integrate the platform
- User documentation - A complete guide to using the features
- Integrations page - Overview of all possible connections with other tools
- User.com University - Training center with tutorials and best practices
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