In this live report, we'll take you behind the scenes of a major project aimed at drastically reduce production time campaigns while maintaining a high level of quality. Feedback from the Adecco project.
How do you industrialize email production for a customer with 5 brands, 9 teams, 2 B2B/B2C versions, 2 routing tools and an email builder?
Dans ce live, Jonathan Loriaux partage en détail la méthodologie de cette industrialisation.
The link to the live site is : https://www.youtube.com/watch?v=HiA9Ssj55Nc
This live event is particularly aimed at agencies and large companies that need to :
- Produce high-quality email campaigns, en masse and in record time
- Manage several distinct brands or countries
- Create content variants (e.g. B2B, B2C targets)
- Distribute their emails via several routing tools
- Coordinating multiple teams
- Optimize tools and processes for efficient organization
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The participants
Active for "ages" in the world of email marketing, Jonathan's career started on the technical side before moving into sales and marketing consultancy. He created the Badsender blog in 2010, then the agency in 2015. Today, Jonathan's days are mainly devoted to evangelizing emailing and deliverability best practices, his role as advocacy manager for the email expiration date project, and the administrative management of Badsender. See his LinkedIn profile
Marion advises Badsender customers on their emailing strategy and choice of tools. She writes articles for the Badsender blog, and hosts live events and training sessions. She jumps on all good ideas to make sure they become reality. She is also co-host of the podcast Sobriété & Marketing. She wants to understand EVERYTHING! See his LinkedIn profile
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