Deliverability: Certified Senders Alliance holds its Summit from April 20 to 22 in Cologne

A few weeks ago, we published an enlightening interview on the " Certified Senders Alliance" . For those who would like to go a little further on the subject, CSA is organizing an annual event in Cologne, Germany, to give you an insight into the latest developments in the organization and deliverability in general. Here are just a few of the headliners: Marcel Beckee (AOL Mail), Terry Zink (Microsoft), Steve Jones (DMARC.org), ... Discussions and conferences will probably be technical, but with speakers like these, there will be plenty of information to take in. By the way, Badsender won't hesitate to report on the event, as I'll be on hand for the plenary sessions.

On the program:

• April 20: Pre-summit
  • 6pm - 7pm - What is the CSA
• April 21: Plenary
  • 10:00 – Keynote: "No performance without trust!
    • Sebastian Biederlack Olympic Hockey Champion
    • Ivo Ivanov Director CSA, Certified Senders Alliance
  • 11:00 – Trust along the email value chain - opportunities and future challenges
    • Marcel Becker Director Product - AOL Mail
  • 11:45 – E-Mail Marketing - a trustful market? An evolution of complaints & Anti-Abuse Figures
    • Alexandra Koch-Skiba Head of eco complaint desk, eco - Association of the Internet Industry
    • Peter Meyer Head of eco Cyber Security Services, eco - Association of the Internet Industry
  • 12:15 – Building up trust with ESP's - What makes a good email sender
    • Jordie van Rijn Email Marketing Consultant, Emailmonday
  • 13:00 - Lunch Break
  • 14:00 – Building up trust with brands - best practice for onboarding and vetting for ESP's
    • Moderator: Sebrus Berchtenbreiter CEO promio.net GmbH, Head of DDV Council "Digital Dialogue
    • Panel: Frank Strzyzewski CEO, XQueue GmbH / Sebastiaan de Vos Head of Deliverability, emarsys eMarketing Systems AG
  • 14:45 – Building up trust with ISP's and Mail Security Providers - today's attacks and SPAM
    • Don Owens Senior Technical Leader, Cisco Systems
    • Sven Krohlas Mail Security Specialist, 1&1
  • 15:30 – Building up trust with ISP's - taking the hassle out of DKIM
    • Terry Zink Program Manager, Microsoft Corporation
  • 16:00 - Coffee Break
  • 16:30 – Building up trust with ISP's - Implement DMARC, it works and pays back
    • Steve Jones Executive Director, DMARC.org
    • Tim Draegen CEO, dmarcian.
    • Rosa Hafezi Attorney, Certified Senders Alliance
  • 17:15 – Universal Acceptance - evolving email to fit the expansion of the Internet's Domain Name System
    • Jean-Jacques Sahel Vice President Europe, ICANN
    • Lars Steffen Business Development, eco - Association of the Internet Industry
    • Terry Zink Program Manager, Microsoft Corporation
  • 17:45 – IPv_6
    • Marco Hogewoning External Relations Officer and Technical Advisor, RIPE NCC
• April 22 - Workshops
  • 10:30 - Technical Workshop - DMARC
  • 10:30 am - Legal Workshop