Like I announced it to youLast week, I was lucky enough to take part in a breakfast organized by SharpSpring on the subject of Marketing Automation. So here's the pitch for my presentation and the presentation itself.
For 50 years, direct marketing has taught us that a message must be sent to the right person, at the right time and with the right content. Since then, we know that this message must also be sent through the right channel.
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But looking back, are we as creative as our predecessors in our marketing practices? With all the data at our disposal, it's time to get back to some basics, which may well be fully expressed with marketing automation.
[slideshare id=53968059&doc=presentation-marketing-automation-sharpspring-151015111030-lva1-app6891&w=550]
