111 email marketing solutions compared in a book edited by 4 experts in the field

published on 14/09/2015,

updated on 10/02/2025

There's a plethora of email marketing campaign management solutions on offer! And when the time comes to make a choice, it's easy to get lost along the way. In order to take a closer look at some of these solutions, 4 well-known email marketing experts Bruno Florence, Jordie van Rijn, Gabriele Braun and Torsten Schwarz have put together 350 pages of analysis, so you're sure to find what you're looking for.

Some figures to mention

By gathering all this information, the 4 co-authors have managed to identify some interesting trends among emailing solutions publishers.

99% of Cloud solutions... but still 28% of on-premise solutions

The Cloud has now entered almost all email marketing players, but interestingly, even if their solutions are available in Saad mode, some players continue to offer software solutions to be deployed at their customers. In some sectors, this remains an essential mode of operation when, for security reasons, the data cannot leave the company's walls. One example is the financial sector, which is very exposed to certain attacks and rarely trusts "cloud" solutions.

47% providers offer SMTP relay

SMTP relay is the possibility to benefit from a professional routing solution for emails coming from your business applications. Traditionally, this is the case for transactional emails (purchase confirmation, registration, ...), but also for emails generated by in-house applications (big data solution, ...). Today, 47% of email marketing platforms offer this possibility. A good opportunity to group all emails sent by your company in a single routing solution. An undeniable advantage in terms of deliverability and reporting.

Magento is the big winner of the interconnection... followed closely by Salesforce

It's been a race to the front for several years now, with the need to create plugins to connect to other marketing universes, be they ecommerce solutions, CRM solutions, content management solutions or data analysis tools. In this game, Magento is the most interconnected solution, with 50% of emailing service providers having integrated it into their solutions. Magento is closely followed by Salesforce with 47%, followed by Microsoft Dynamics with 32% and WordPress with 29%.To download extracts and order the study, it's here.

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The author

Jonathan Loriaux

I've been involved in email marketing for over ten years, and my career path began on the technical side (email campaign integration) before moving on to sales (as an eCRM expert) and finally marketing consultancy. For the past 9 years, I've been the author of the Badsender.com blog. Emailing isn't just an expertise, it's truly become my passion, which is why Badsender is now my main activity, with the creation of an emailing consulting business linked to the site.

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