J’ai reçu un email de la part de la SNCF. En fait non, j’ai reçu un spam de la SNCF. Enfin… pas tout à fait, j’ai reçu un spam qui essaye de se faire passer pour la SNCF. Vraiment, c’est du très grand art. Cet email aurait pu passer inaperçu si je ne relevais pas régulièrement ma boîte spam pour aller voir quels sont les grands annonceurs qui se font prendre par les filets de Gmail. À l’entrée, je n’y ai vu que du feu : spam-sncf-liste-email But it's still a bit strange that the SNCF customer service allows itself to send me a "surprise". So I open this email, and there, it seems that the gift has become "potential". It's not going well. overview-email-v2 A detail also concerns me, the presence of a shipping email address having nothing to do with the SNCF. Maybe it is an acquisition campaign led by the SNCF? Let's see what the footer says, it's sometimes very instructive. foot-page-spam-sncf Did you see the first sentence? "The SNCF is neither the organizer nor the sponsor of this survey. Well, if we had wanted use a respectable brand to attract the trust of recipients, on ne s’y serait pas pris autrement ! Mais on ne va pas en rester là ! Allons voir plus loin ce que cette « enquête » nous réserve. Et là, malheureusement, j’ai trop attendu pour rédiger cet article. Entre temps, la page de concours a été désactivée (tout le site en fait) et il n’y a plus rien dans le cache de Google. On pouvait en fait trouver derrière l’email une belle page de cosponsoring, de nouveau brandée SNCF, avec des sponsors bien cachés dont un seul était un annonceur (dans le domaine de la « cuisine », vive le rapport avec le voyage) et tous les autres, de sombres « marques » d’acquisition. Le plus fort, et j’aurais adoré vous faire une capture d’écran, étant la page de règlement du concours, elle aussi avec un beau logo SNCF, mais évidemment, c’était un tout autre acteur qui était l’organisateur du dit concours. Si j’en vois d’autre du même style, je me ferai un plaisir de recommencer à publier quelques « Badsender de la semaine » (et je ferai des captures d’écran avant que le site soit mis hors ligne). competition-sncf

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The author

Jonathan Loriaux Avatar

5 responses

  1. jeremy_smc Avatar
    jeremy_smc

    Hello,

    This Friday we saw the same thing happen here in Spain with a Facebook Contest for the brand Zara.
    A nice FB banner that sends us to a landing with just the email to fill.
    Following the registration via the form (email), we receive an email of validation that here:

    When you click on the "tinyurl" link you will be taken to a completely absurd page where you will be asked to enter your phone number to confirm your registration.

    As you will have understood, this was not a Zara contest, it was in no way organized by Zara.

    I would have liked to show you the landing but it was removed from the web as quickly as the one mentioned in the article above.

  2. Charles Boone Avatar
    Charles Boone

    Lamentable practices of lamentable actors 🙁

    I'll try to be vigilant in the box because I've already received this kind of little turds from canalnews-vip, but as I often discard them by batch, the landing and follow-up are already inactive.

    But the first one who catches the screenshots and can put them online, I want to come and put a bazooka on the provider 🙂

  3. Ah, the very dear SNCF...

    Find the "unsubscribe" in the famous footer of the SNCF loyalty program's promotional emails:

    http://d.pr/i/1h3RF+

  4. thomas Avatar
    thomas

    In the same line there is the version with the sender Carrefour, and that has nothing to do once again with the mayonnaise http://bit.ly/1H8Lvzm

    this kind of practice really breaks a practice concern of some actors...

  5. Tanya Avatar
    Tanya

    It's funny to see that Thomas's answer refers to the same organizing company
    And some like that we find every month:

    http://survey.andyouropinion.fr/supermarche4/ => Carrefour
    http://survey.andyouropinion.fr/supermarche3/ => Intermarché
    => Air France
    => Aldi

    I think that these operations are too ephemeral for brands to react

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