
Two and a half years after the publication of the first version of their book, Vincent Fournout, Guillaume Le Friant and Jean-Michel Hazera publish an update of their book dedicated to emailing.
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In this new version, the founders of Message Business Add dozens of examples of campaigns, marketing scenarios, explanations on mobile emailing, ... If this book is mainly dedicated to emailing but it also addresses other channels such as SMS or social networks.
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