This is not a very recent infographic, it was published in 2012, but it is still very interesting. Nothing very complex here, the basics, but always good to remember. Unfortunately, writing an emailing is rarely the step we spend the most time on... wrongly!
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I've been involved in email marketing for over ten years, and my career path began on the technical side (email campaign integration) before moving on to sales (as an eCRM expert) and finally marketing consultancy. For the past 9 years, I've been the author of the Badsender.com blog. Emailing isn't just an expertise, it's truly become my passion, which is why Badsender is now my main activity, with the creation of an emailing consulting business linked to the site.
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