Gmail tabs: Examples of emails sent by advertisers

published on 18/09/2013,

updated on 18/07/2023

I've already had the opportunity to express myself on what I thought about the new Gmail tabs elsewhere (read: " The new Gmail tabs, what conclusions can be drawn?" ). Today, I propose you a small tour of the emails sent by some advertisers in order to propose to their subscribers to put back their newsletter in the main box.

My first remark, are these operations "one shot", or is there a real reflection behind? If it is the case, it is to be hoped that this type of email will be integrated into the welcome programs, ... when they exist. For my part, I am still skeptical about the usefulness of these emails. We have very little hindsight on the subject and Gmail filters will still evolve! On the other hand, if you are the author of an email of this type and that you have carried out a precise monitoring of results, I am interested.

Examples of emails prompting placement in the main Gmail box:

SNCF: Information about your emails

La Redoute: New at Gmail

Vente Privée : Gmail subscribers, keep control of your order tracking information

Cdiscount: Your Gmail box changes

Need help?

Reading content isn't everything. The best way is to talk to us.

Piceminister: /!Gmail changes: don't miss our PriceMinister offers

Etam: Account information

Groupon : Don't miss any Groupon deal!

Edit - My Little Paris : We know you won't open this email

(via Paul de Fombelle)

Support the "Email Expiration Date"

Brevo and Cofidis financially support the project. Join the movement and together, let's make the email industry take responsibility for the climate emergency.

I want to know more

The author

Jonathan Loriaux

I've been involved in email marketing for over ten years, and my career path began on the technical side (email campaign integration) before moving on to sales (as an eCRM expert) and finally marketing consultancy. For the past 9 years, I've been the author of the Badsender.com blog. Emailing isn't just an expertise, it's truly become my passion, which is why Badsender is now my main activity, with the creation of an emailing consulting business linked to the site.

All publications

One response

Eric

12 years ago

Thank you Jonathan for this well documented article proving the need for 2.0 professions to be agile to follow the rapid evolution of tools with doors closing and others opening. Our 2.0 skills are ephemeral and that's what makes it an exciting space. Champions of habit go your way 🙂