Conference: Email, a faithful ally of customer engagement - June 18 in Paris

published on 28/05/2013,

updated on 26/07/2023

Digital-Mornings are conferences organized by ExactTarget across Europe (London, Munich, Paris and soon Stockholm). These conferences provide an opportunity to present the latest market trends.

Email, a faithful ally of customer engagement

This June 18, ExactTarget invites you to breakfast on the topic of engagement.

On the program:

Jean-Philippe Baert, Managing Director ExactTarget France

"Deploying email marketing across all channels

Nathalie David, Marketing Manager, Return Path

"Engagement, a new indicator for measuring the performance of email campaigns": Measuring the degree of engagement of its subscribers means that the advertiser can evaluate new performance levers.

Jonathan Loriaux, Emailing and eCRM Consultant, Badsender

"I'm not a spammer!" When respect and trust form the foundation of your marketing strategy.

Practical information

Tuesday, June 18:

8h30 - 9h : Registration and breakfast
9h-10h30 : Conference
10:30 am : Questions and closing

Location: Hotel Concorde Opéra - 108 rue St Lazare, 75008 Paris

Support the "Email Expiration Date"

Brevo and Cofidis financially support the project. Join the movement and together, let's make the email industry take responsibility for the climate emergency.

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The author

Jonathan Loriaux

I've been involved in email marketing for over ten years, and my career path began on the technical side (email campaign integration) before moving on to sales (as an eCRM expert) and finally marketing consultancy. For the past 9 years, I've been the author of the Badsender.com blog. Emailing isn't just an expertise, it's truly become my passion, which is why Badsender is now my main activity, with the creation of an emailing consulting business linked to the site.

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