Brief: EmailStrategy - France lacks email marketing and eCRM specialists

published on 10/04/2013,

updated on 21/07/2023

EmailStrategie published a press release on Monday, April 8, concerning the crying lack of email marketing and eCRM profiles. Excerpt:

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But how can this be explained? Several reasons can be given. First of all, these are "new" professions in which it is still uncommon to have a long experience. "Today, professionals who work in the Internet world have previously worked in another profession outside the web. They have discovered this sector in perpetual motion and have developed a taste for the permanent challenges that characterize it," adds Frédéric Buron. For "junior" profiles, even if more and more training courses exist, e-CRM and email marketing are still under-represented - compared to other webmarketing levers (display, sponsored links, etc.) - and underestimated in terms of their potential in terms of loyalty, conquest, acquisition and ROI.

EmailStrategy is a service provider specialized in email marketing & emailing, SMS and fax routing. More than 450 French and international clients trust us to integrate email marketing into their online marketing strategy.

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The author

Jonathan Loriaux

I've been involved in email marketing for over ten years, and my career path began on the technical side (email campaign integration) before moving on to sales (as an eCRM expert) and finally marketing consultancy. For the past 9 years, I've been the author of the Badsender.com blog. Emailing isn't just an expertise, it's truly become my passion, which is why Badsender is now my main activity, with the creation of an emailing consulting business linked to the site.

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2 responses

Tristan Alba

12 years ago

Finally an article to highlight this point! I myself am a young graduate in E-Business and CRM, and I consider myself lucky to have had a 3 years experience in email marketing!...In France, we lack money but not skills and good will...Then again, we still need to know how to sell our skills and show that email is still a major media 🙂

Good luck!
Jonathan Loriaux

12 years ago

Thanks for this testimony Tristan! By the way, if you want to write an article on the subject to be published on Badsender, don't hesitate!

Otherwise, it would indeed be necessary to make a great action of promotion of the emailing in France, it is an idea which is in a corner of my head for a long time, all the good wills/ideas are welcome.

Brief: EmailStrategy - France lacks email marketing and eCRM specialists

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