Emailing conferences at MD Fair 2012 in Paris

published on 05/11/2012,

updated on 25/10/2023

This Wednesday, November 7 and Thursday, November 8, 2012 will see the MD Fair, a trade show dedicated entirely to direct marketing. Among the participants will be some of the key players in the world of emailing in France, such as Dolist, Clic et Site, ContactLab, ... Here are the conferences on the subject of emailing:

Wednesday, November 7th

Anatomy of an email

16h45 - 17h30 // ContactLab Best practices and new trends to optimize the main elements of your emails and build more effective messages

Arianna GALANTE, General Manager ContactLab France

Thursday, November 8th

Marketing VS E-Marketing

10:45 - 11:30 am // Espace Direct Since the beginning of the 21st century, we have witnessed the emergence of numerous virtual communication channels that we integrate into our strategies. Previously, communication was a matter of "real life", of off-line. It is only in the last few years that online has become part of media plans. Faced with this still very young universe, how can we optimize our communication? Will one replace the other? Or on the contrary, will they reinforce and feed each other?

Marine VEIRUN, Marketing Manager at ESPACE DIRECT

The 5 golden rules of successful e-mail marketing

14:00 - 14:45 // Dolist Get inspired and rely on practices tested and approved by Dolist customers to improve your email marketing strategy! Dolist reveals the successful practices followed by its btb and btoc customers.

Benoît HYRONDE, Director of Customer Service at DOLIST

Good and bad practices in email marketing

16:15 - 17:00 // APMEL Six major players in e-mail marketing have joined forces to create APMEL. Sending commercial e-mails is essential in the digital economy, whether for service, CRM, PRM or prospecting. APMEL's mission is to draw up best practice rules for prospecting emails.

Stéphane LANDRY, President of APMEL

Email marketing at the heart of a CRM strategy

16:30 - 17:15 // ContactLab How to use email marketing to build lasting relationships with your customers and prospects Beyond promotional and sales emails, discover how to build a lasting relationship with your consumers through welcome messages, communication of online and offline initiatives, invitations to follow you on social networks, anniversaries, re-engagement...

Arianna GALANTE, General Manager CONTACTLAB France

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The author

Jonathan Loriaux

I've been involved in email marketing for over ten years, and my career path began on the technical side (email campaign integration) before moving on to sales (as an eCRM expert) and finally marketing consultancy. For the past 9 years, I've been the author of the Badsender.com blog. Emailing isn't just an expertise, it's truly become my passion, which is why Badsender is now my main activity, with the creation of an emailing consulting business linked to the site.

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