"Goodsender of the week: almost perfect without the images (at least in Gmail)

published on 31/10/2012,

updated on 06/01/2022

Since the beginning of this site, this is only the second "Goodsender" of the week. It's always easier to find faults than qualities 😉 And the emailing presented today is not not free of defects. In fact, it's got lots of them - just take a look at all the KOs in the ID sheet below. But we're not going to talk about them. Instead, we're going to admire the quality of the email without having to display the images in this one. It's a great example to set! Also worth noting, the use discrete advanced CSS properties that allow therounding effect of the call-to-action without using images. It is rare to see them used in an email, but when done carefully, it is often a good idea.

Identity card

Generic email information:

Subjectline : mention upgrades from the beta version
From : mention
Preheader : /
Platform of routing : mailjet.com

Checklist :

Link to privacy : KO
Link to unsubscribe : OK
DKIM : OK
Text version : KO
Text to Image Ratio : OK
List-unsubscribe : KO
Friendly reply : OK

Screenshot of the email

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The author

Jonathan Loriaux

I've been involved in email marketing for over ten years, and my career path began on the technical side (email campaign integration) before moving on to sales (as an eCRM expert) and finally marketing consultancy. For the past 9 years, I've been the author of the Badsender.com blog. Emailing isn't just an expertise, it's truly become my passion, which is why Badsender is now my main activity, with the creation of an emailing consulting business linked to the site.

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2 responses

Paul de Fombelle

13 years ago

It turns out that their service, which I tested yesterday, is quite impressive.

Speaking of optimization without images, have you seen this:
Jonathan Loriaux

13 years ago

Paul > Yes, their service is indeed, in addition to their emails, their service is excellent 😉

For the Litmus article, I had indeed come across it. But I haven't had the opportunity to experiment in this field yet!