"Badsender" of the week: This is an automatic email, do not reply.

The email is not not a one-way media ! I don't know how many times it needs to be said, but email exists primarily for the dialogue that it allows on the internet before being a media used to communicate with customers. So how is it possible to start an email with this sentence: " This is an automated email, do not reply to it. " ? However, this is what Aufeminin.com for sending its daily recipes, whereas this is not the case in its other emails. Other negative points of emailing, the absence of Call-to-Action text (even if an alternative text is well placed on the Call-to-Action image) and the fact that themain image of the recipe is not displayed because of a broken link. We can also note the lack of information on the level of privacyThe unsubscribe link is there, but that's all! Otherwise, there'd probably be many things to add in this email. Besides the look which is not very original we would have liked :

• of direct links to the different revenue categories;
• a reminder of the different services of the Aufeminin.com site;
• a focus on themobile application;
• sharing on the social networks;
• …

Identity card

Generic email information:

• Subjectline : Recipe of the day: Chicken with coconut milk
• From : L'equipe aufeminin.com
• Preheader : This is an automatic email, do not reply to it.
• Platform of routing : ?

Checklist :

• Link to privacy : KO
• Link to unsubscribe : OK
• DKIM : KO
• Text version : OK
• Text to Image Ratio : OK
• List-unsubscribe : KO
• Friendly reply : KO

Screenshot of the newsletter