The next Email Marketing analysis: La Redoute France

The winner of last week's poll is "La Redoute France". Thanks to all of you! Within two weeks, you will be able to read the results of the analysis on this blog. To make you wait, here is already the analysis grid that will be used. To be honest, it will soon be possible to order email marketing analysis made by Badsender. You will have more details during the month of June.

Preamble

As we only have access to publicly available data, this analysis only looks at a newsletter from the user's point of view. The actual performance of the email marketing program in question, data management, routing, creative process, triggers, opt management, cross-channel, AB Testing, etc. are therefore not covered. Don't hesitate to contact with Badsender for more information. Structure of the analysis

1. Registration
   1. The different sources of registration
   2. Registration forms
      1. Ergonomics
      2. The data
   3. Welcome program and double opt-in
2. Newsletters
   1. Opening
      1. Identification of the sender
      2. Subjectline
   2. Technical aspects
      1. HTML integration and text version
      2. Shipping technique and deliverability
   3. Ergonomics
      1. Preview
      2. Header & Footer
      3. Use of images
      4. Call-to-Action
   4. Content
      1. Distinction between primary and secondary content
      2. Editorial quality
      3. Customization
   5. Interactivity
      1. Unsubscribe
      2. Profile update
3. Landing pages
4. Privacy Policy
5. Conclusion