Badsender

"Goodsender of the week: Because it exists too!

published on ,
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Because there is no not just bad examples that make you grow, here is an example ofemailing close to perfection (there is a big imperfection in the picture). This is a newsletter from the e-commerce site Shoes.com. What I like most about this newsletter is the readability of this one when images are not displayed. This is really an example of the good use of ALT tags and styling. Obviously, the capture below is made in Gmail, the result is probably not as bluffing in Outlook. While in many ways this newsletter is exemplary, a big black spot still comes to taint the picture, it is theabsence total of text version of the email. Another negative point is the bad text/image ratio. These two points are clearly in disadvantage a good deliverability.

Identity card

Generic email information:
  • Subjectline email 1 : Last Day! Extra 25% Off Sale Shoes & Boots During Our Anniversary Sale
  • From : Shoes.com
  • Preheader : Anniversary Sale - Last Day to Save!
  • Platform of routing : Yesmail
Checklist :
  • Link to privacy : OK
  • Link to unsubscribe : OK
  • DKIM : OK
  • Text version : KO
  • Text to Image Ratio : Bof
  • List-unsubscribe : OK
  • Friendly reply : OK

Screenshot of the newsletter

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The author

Jonathan Loriaux Avatar
Jonathan Loriaux
I've been involved in email marketing for over ten years, and my career path began on the technical side (email campaign integration) before moving on to sales (as an eCRM expert) and finally marketing consultancy. For the past 9 years, I've been the author of the Badsender.com blog. Emailing isn't just an expertise, it's truly become my passion, which is why Badsender is now my main activity, with the creation of an emailing consulting business linked to the site.
All publications by Jonathan Loriaux
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One response

  1. Matthieu Avatar
    Matthieu

    The social part and the right column could be cut out more.

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