Some may have seen it elsewhere, creating a newsletter for Badsender is one of my good resolutions for 2012.
Because cobblers are not always the worst shod, I absolutely had to take on this task.
But to do it right, and especially to to share it with others the greatest number of people, I have decided to explain all the design steps on this blog. This means that for several weeks, you will be able to read several articles describing theanalysis and technical design of a newsletter.
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This will allow us to review a large part of the questions that need to be asked when you want to set up a email marketing programeven if it is relatively modest:
- What data collect?
- To which frequency send emails?
- What are the promises that one must do (and hold) to these subscribers?
- How to manage bounces ?
- And many more!
So see you soon for the first step which will concern the general flow of the whole program.
