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Mailchimp: Are Gmail users more active?

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The emailing platform Mailchimp recently analyzed the reactions of email recipients by providers. The main American providers were analyzed, namely Hotmail, Yahoo Mail, AOL and Gmail. And the results are interesting, because they show a nice difference between these providers.

Gmail users are the most responsive!

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DomainOpen RateClick RateSoft Bounce RateHard Bounce RateAbuse Complaint RateUnsub RateSent
Yahoo.com24.54%4.17%0.08%1.09%0.19%0.35%54,791,998
aol.com20.09%4.25%1.48%2.92%0.32%0.51%28,750,743
gmail.com30.94%7.41%0.13%0.28%N/A0.50%28,997,678
hotmail.com23.79%4.49%0.31%0.80%0.24%0.43%63,465,012

Source: Mailchimp.com

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Jonathan Loriaux Avatar
Jonathan Loriaux
I've been involved in email marketing for over ten years, and my career path began on the technical side (email campaign integration) before moving on to sales (as an eCRM expert) and finally marketing consultancy. For the past 9 years, I've been the author of the Badsender.com blog. Emailing isn't just an expertise, it's truly become my passion, which is why Badsender is now my main activity, with the creation of an emailing consulting business linked to the site.
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